Things can only get better…

I have an idea to rejuvenate the Tories’ election campaign. They should adopt Tony Blair’s 1997 campaign tune, ‘Things Can Only Get Better’ by D:Ream on the basis things can’t get any worse…

The Tory campaign has been a disaster and it showed in Sunak’s body language in the Sky News interview last night. He looked utterly dejected and gave the impression he couldn’t wait for the whole awful experience to be over. California beckons whatever Sunak says.

Unfortunately for Sunak and the Tory Party, Sunak is no politician…

What has gone so badly wrong? Well, the obvious reasons are launching the surprise campaign in the rain on an unprepared Party, flinging untested policies into the arena such as National Service and then the D-Day debacle. Sunak’s colleagues are not with him, and he paints a lonely campaigning figure. He may be the most decent Tory leader of recent times (not much competition there), but he is a hopeless politician. Why an earth didn’t he wait? By November there would have been at least one interest rate cut and Rwanda flights which never resonated with the electorate anyway (only Sunak knows why he tied his future to this ridiculous policy) may or may not have taken off. It wouldn’t have really mattered. Sound stewardship of the economy, proving he was on top of its recovery would have been his best bet. Unless, of course, he thinks economic news will only get worse over the summer, a point not lost on the electorate.

And then there is Reform UK and the dog whistler, Farage. The Brexit referendum in the first place, the populism of Johnson, the disastrous tax cutting Truss, Rwanda and countless other nods to the Right including the initial appointment of Suella Braverman as Home Secretary were all meant to assuage these folks and see them off. As one surveys the wreckage of the Tory Party, you wonder how the Foreign Secretary feels… Sunak, coming at the fag-end of a long Tory administration, was always going to have a tough time but he should have tacked firmly to the centre on day 1 and faced down his right-wing critics. The more you give, the more they take… We are now in the position where Reform are snapping at the heels of the Tories and Farage has a reasonable chance of becoming an MP before ‘taking over’ a defenestrated Tory Party.

Incidentally, the fight for the soul of a shrunken Tory Party after the election, ex-Sunak, should be one Tory moderates relish. There are many blogs on this to come…

Then bizarrely today, we have a Sunak aide being investigated by the Gambling Commission for pre-election betting on the date of the General Election. A case of insider dealing it seems… but why only place £100 at 5:1? A win of £500 does not seem sufficient compensation for a ruined career… Tory advisers can’t even get this right.

In the meantime, Starmer and the Labour Party generally look confident. They have barely put a foot wrong, and their safety-first approach gives the appearance of a government in waiting. It appears a largely effortless march to power. Of course, there are dangers in this but not too many.

Week 3 to Labour then. In fact Week 3 to almost everyone except the hapless Tories.